Project Description

Super Bowl Sunday

What’s Super Bowl without delicious wings? Glory Days Grill wanted to create an exclusive offer for dine in guests on Super Bowl Sunday. To help manage crowd control this year, dine in guests paid to reserve their seat to watch the game and enjoy a pre-set menu. I created a custom ticket package that included a ticket, ticket booklet, bounce back gift card, game day menu and sticker to seal everything together. We pushed on social media and sold out space across all 12 locations a week before Super Bowl. For those watching the game at home, we pushed a wing deal that was mouth watering. This campaign was a huge success—Glory Days broke record sales that weekend! #GoBUCS #RaiseTheFlags #ChampaBay

ASSETS DESIGNED

Ticket Booklet, Email, Banner, Game Day Menu, Social Media Content & Graphics, Bounce Back Gift Card, Digital Signage, Website Graphics

CLIENT

Glory Days Grill

CAMPAIGN

Super Bowl Sunday—Dine In and To Go Promotions

I first worked with Emily when she was the Creative Director for PDQ, and I immediately hired her once she returned to freelance work in 2018. We were opening several new Glory Days Grills that year, and I needed a reliable art director to take us to the next level in social media and promotional campaigns. No matter what the project is: her designs are flawless, her work ethic is incomparable, and her marketing strategies always render a return on investment. 

My favorite part about working with Emily is she needs little direction to deliver high-level work – a rare trait in art directors. I rely heavily on her to develop all of our promotional assets from social media content to seasonal menu design, from billboards to influencer events. She is a valued member of our marketing team, and I look forward to many more years growing successful food industry brands with her by my side.

Jennifer Ulmer, VP of Marketing, Glory Days Grill